"A family based in the northern part of London wants to find an remarkable and skilled educator to assist their most junior child on his initial journey to turning into an English gentleman."
Looking at this listing, you might readily miss the term "initial stages" as simple a turn of phrase.
Yet, it may be the most significant part of this unique position posting, as it seeks to hire a teacher for a 12-month-old.
Many of applications have since been received since the unnamed family posted their request for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the listing has gained attention across the news, with numerous questioning why?
Innovative Idea
The CEO, head and founder of Tutors International, which is supporting the family in their quest, said that despite first doubt, he found the concept "visionary", and "progressive".
When he consulted the family, he noted they appreciated the atypical character of their request, and how immature their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their elder sibling was five, and by that stage "cultural bias had already become established".
But what does the family mean by "cultural leaning"?
It's "all-encompassing", Adam answered. "How you eat, how you speak".
He said the older sibling had picked up "really subtle, body language" from the family, and had taken on their cultural norms. The family informed Adam they did not want the same situation to happen again with their younger child.
The intention: To hire a British tutor, who should speak with RP, to influence the baby from the very start.
Natural Absorption
"Much of the development at the outset here is rather osmotic," stated the expert.
It's through this natural absorption that the family are aiming the child will pick up the English characteristics they wish to impart.
The consultant said the tutor had to be somebody who went to "the appropriate educational institutions – the same kinds of schools as the family plan to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be performing things they aren't even aware they're doing, just naturally," he said.
Money No Object
The family explained to him the chosen tutor should preferably also have understanding of or enthusiasm in equestrian activities, skiing, artistic pursuits and musical activities so as to shape the child in a diverse set of passions.
More than that though, he explained the family desired the tutor to register the child on a range of lessons so the child would be "equestrian training and starting an tool by the time they are approximately three years old".
In the family's perspective, assisting their son become a "British gentleman" will bring about accomplishment and provide access.
"Considering the pros and cons of that, because it's certainly a status symbol," he notes.
Yet, notwithstanding all this guidance in "English culture", might the child adopt alleged cultural bias from the multicultural family he is raised by regardless?
"Yes", answered Adam. "The family understand this might not succeed, but they've simply adopted the perspective of, 'why not attempt it and we'll proceed as soon as we can', because the price of it is not a concern," he explained.
Overly Optimistic
There are some in the tutoring industry who share similar doubts.
An education leader, chief executive of Blue Education, who supplies personal educators, stated that "the process of embracing two identities, or actually, forming one's identity, is something that must be lived into, not manufactured."
The expert noted that he had emigrated from China to the Britain at the period of 7 years old, and had been educated knowing and embodying both cultures. He continued to be educated at the University of Cambridge.
"The notion that an individual can act as a living vessel of Britishness, an individual who can possibly impart the characteristics of a English gentleman upon a 12-month-old child, appears idealistic and impractical," he wrote.
"From my perspective, having a quintessentially UK tutor from early childhood will not instantly produce the goal they want.
"I wasn't provided with such a tutor, and yet I have been lucky enough to experience several of the situations they desire for their son."
He continued: "The truth is, personal identity cannot be imposed from the outside influences; it must be selected, and it must originate internally."
Buying Britishness
Of course, UK identity is something the expert believes can be taught – and sold.
"I believe the reality that the world views us in this regard is something that we should be cherishing|valuing|appreciating
