The platform is rolling out a fresh option that enables them to lessen the amount of AI-made content appearing in their streams. This initiative comes as the service revealed that it currently hosts more than 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global rollout. This advancement coincides with a increase in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising video streams on a competing service primarily display AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for substandard, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, including digital art to science explainers, and we intend to offer the community the power to see more or less of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its app identified as AI-generated. Overall, more than 100 m videos are uploaded to the platform daily, making AI-generated material a relatively small portion of its complete catalog.
Customizing Your Feed
Users will be in a position to reduce or increase the level of AI-generated videos they view by accessing the “manage topic” option in the app and picking AI-made media. Other topics that are already be controlled under the setting encompass politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules oblige users to tag convincing AI-generated content, and it forbids malicious deepfakes of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its user guidelines.
Additionally, the app will from now on apply an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for spotting artificial media. This action is intended to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is additionally launching a two million dollar educational fund for professionals and organizations to develop educational content about ethical AI use. This program will assist charitable organizations dedicated to educating computer science.
Moderation Strategy
TikTok has supported its safety measures, amid controversy over intentions to make redundant hundreds of content moderators in the UK. TikTok is planning to reduce a significant number of roles in its content moderation division in its British office, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most distressing content prior to it has to be seen by people. TikTok reported a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
